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In summary Let me introduce you to Leal, the Colombian startup aiming to become the solution for retailers and traditional businesses to increase relations with customers.

This week, the company announced its newest and freshest funding round.

The goal? To launch abroad.

With this brand new capital, Leal aims to grow its affiliated commerce network and expand internationally. Right now, the startup is operating exclusively in Colombia. Seeing that Leal also has more than 1, Older woman looking in Sete lagoas of sale and one million users, it already has quite a reputation in the South American country.

The business partners met while earning their MBAs at the renowned U. This allowed them to spot the pain and opportunities for these sort of companies. So, how does Leal work?

From there, Leal captures important data and consumer habits. All of this is eventually turned into analytics and business intelligence. Based on this information, consumers can also earn reward points.

These can later be redeemed for products and services with the same business they purchased from, thus creating Some looking touching want to Idaho Falls. From restaurants to gas stations and retailers, consumers can enjoy these perks from almost every purchase they make with Leal.

While the startup already operates in municipalities, averaging around 16 thousand consumers in the last 30 days, they have already set their minds to consolidating and expanding.

With Leal, businesses can identify their customers, the frequency that clients visit stores, as well as brand perception. All in one single platform.

Conclusion Data is. Even brick and mortar businesses can leverage analytics and utilize tools.

This way, they can also improve their processes and better manage customer satisfaction programs. Count me in, for sure.

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